Job Title: Sr. Global Brand Strategy Manager
Location: Milpitas, CA
Duration: Fulltime
Job Description:
Business Unit:
Corporate marketing at KLA-Tencor works to deliver highly valued, unique marketing services and solutions that maintain and improve our penetration, share and adoption (PSA) among manufacturers in semiconductors, LEDs and other related nanoelectronics industries. We strive to create a better customer experience in order to add value and differentiate the company from our competitors. Corporate marketing includes: corporate communications (brand, employee communications, P.R., social media, web and advertising); strategic marketing (business intelligence, forecasting and market analysis); field/technical marketing (competitive intelligence, PSA programs/value modeling and technical communications); and groups focused on specific technology segments or markets such as the Process Control Solutions (PCS) group, which provides technical roadmap planning, consulting on yield enhancement and collaboration with customers. The corporate marketing group reports to the President and CEO of KLA-Tencor.
Responsibilities:
General Brand Strategy and Management:
1.Lead the development and execution of the global brand strategy and manage and monitor all activities for the company’s visual identity, including, but not limited to, conceptualizing, managing and enforcing the visual identity for a brand or product, both internally and externally
2.Develop, execute and monitor employer brand strategies at the global and local levels
3.Identify opportunities and monitor brand strategy and standards across all internal and external communication platforms, including the Web, video, social media, print and digital collateral
4.Understanding of and ability to adjust brand strategy to the audience, including past, present and future employees, customers, investors, the media and the community at-large, as well as adjust strategies to resonate with global populations or local audiences in all KLA-Tencor regions
5.Able to create brand differentiation strategies and plans to ensure that the KLA-Tencor brand makes a positive impact in the communities where we live and work
6.Develop, design and protect brand identity, including direct involvement with any new product introduction. Create processes by which to manage the brand and provide employees guidelines to properly execute the brand globally
7.Educate employees on the appropriate use of the KLA-Tencor brand. Partner with divisions and regions to develop and maintain the visual consistency of the KLA-Tencor brand
8.Preserve consistency, ensure branded materials express the most effective and recognizable company message
9.Develop regional brand strategies to elevate the presence of the KLA-Tencor brand in the communities where we live and work
10.Lead the development of the global KLA-Tencor Foundation brand
11.Lead the development of the global YMS brand, a KLA-Tencor sub-brand
12.Oversee creation and use of company collateral materials (logos, trademark, etc.), for commercial-, institutional-, PR- or employee-related purposes
13.Oversee use of logo on tools and machines
14.Manage and update brand book (guidelines, templates, presentations, logos)
15.Assess competitive and peer brands to gather key insights to report to team
Project Management:
1.Work collaboratively to establish processes, procedures and controls to facilitate consistent, timely and effective use of brand
2.Manage multiple project schedules, ensure adherence to production goals and communicate progress to stakeholders and team to produce timely deliverables
3.Coordinate branding projects and provide guidance to team
4.Prioritize projects, develop and execute action plans, report on what has been produced and resources used
5.Communicate to customers, internal and external, on any delays or shifts in schedule
6.Develop, prepare and manage budgets and annual operating plans associated with internal communication
7.Assess fair costs for goods and services, negotiate pricing, and develop external project budgets
Vendor Management:
1.Develop, implement and manage the processes that determine how vendors interact with the company
2.Develop relationships, negotiate contracts, generate agreements and execute on all communication-related contracts to meet organizational work requirements
3.Manage the work of graphic illustrators, print vendors and the use of outside graphic services
4.Manage vendor relations and invoicing
Preferred Qualifications:
Technical Competencies:
1.Brand expert with strong understanding of design elements—color, typography, illustration, photography, animation, print and digital media techniques—to organize ideas visually to convey desired impact and message
2.Able to understand industry best practices
3.Proficient in:
Adobe InDesign, Illustrator, Photoshop, Flash, Dreamweaver, HTML, Power Point, Word, Excel, Outlook
Print production
Photography
Communication skills
Effective verbal and oral communication skills with internal and external customers
Strong writing skills and ability to customize content for a variety of formats (presentations, email, reports, etc.), and deliver error-free content in globally understood language
4.Strategic planner
Forecast future trends and consequences accurately
Uncover defects and develop solutions, while keeping in mind the big picture
Poses a broad knowledge and perspective of marketing/branding processes
Forward-looking mind set
Able to paint a clear and credible picture of possibilities, evaluate potential outcomes
Able to create competitive and breakthrough strategies and plans for branding on a quarterly and annual basis
5.Able to develop others
Develop a branding creative network, building capability and facilitating the sharing of knowledge, ideas and best practices across the communication team and organization as a whole
Help others grow their skill set
Provide templates, toolkits and resources to help build competence
Cultural Competencies:
1.Customer-focused:
Meet expectations and requirements of internal and external customers
Flexible and patient; able to integrate many different opinions and changes with ease
Acquire first-hand customer information, utilizing it for improvements in products and services
Acts with customers in mind
Establish and maintain effective relationships with customers, gaining trust and respect
2.Strong interpersonal skills:
Ability to relate to people of all professional levels
Build rapport and constructive and effective relationships
Diplomatic and tactful
Ability to diffuse high-tension situations comfortably:
3.Think creatively, explore innovative ways of working and delivering original and imaginative solutions to communication problems
4.Strong business acumen and a clear understanding of business issues and how to effectively communicate in order to solve organizational problems and achieve desired objectives
5.Commitment to quality and attention to detail
6.Committed team player
7.Desire to learn new technologies
8.Positive, can-do attitude
Emotional Intelligence Competencies:
1.Demonstrate self-awareness and self-control
2.Display social expertness
3.Exercise personal influence
4.Demonstrate understanding of purpose and vision
Minimum Qualifications:
1.Bachelor’s Degree in fine arts or master’s degree in fine arts
2.10 years of global brand management experience
3.Business-to-business, high-tech brand experience required
4.Consumer and employer brand experience a plus
Please send in your resumes to vinod.sanker@kla-tencor.com